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Cybercom in Finland has signed a contract with energy company Skapat Energia making Cybercom the supplier of Skapat Energia’s new electricity demand management system. With the use of the system Skapat Energia will strengthen its position in the corporate and public sectors.
Anna Ryott is Secretary General of SOS Children’s Villages that Cybercom supports. She is one of the Swedes who are most able to influence the industry to take social responsibility. Today she is interviewed in Sweden´s main financial daily. Here comes an extract of the article.
Last year, the company donations to the organization increased by 47 percent. She wants to speed up even more, and she can be sharp:
“The financial analysts today see no profit with social responsibility.”
She began as a “hardcore financial analyst” at Hagströmer & Qviberg but left the pin-striped suits for the advertising industry. Now Anna Ryott leads one of the largest fundraising organizations in Sweden and is passionate about CSR – corporate social responsibility.
“I always knew I wanted to work with justice but I thought it was far in the future.”
As director of the advertising bureau Storakers McCann, she became increasingly involved in children´s rights issues through the office’s pro bono clients. She met Alice Bah who became a close friend and together they started an organization to create public opinion about young women in poor countries.
“It was an incredibly powerful drive that just grew in me – the combination of that I had children of my own, the mission I had and that I met people who inspired me.”
Being director of the World Childhood Foundation, was an important eye-opener – just a few hours from Stockholm, in Russia, the children lived in appalling circumstances.
“I felt that I will never be able to wait. What should I tell my grandchildren when they ask me, ‘Grandma, did you know that 21 000 children died each day when you were young?’ And ‘What did you do?’. ‘Well, I worked with building brands …
‘So I made use of my earlier experiences and started working on these issues full time. ”
Anna Ryott became Head of Fundraising at UNICEF in 2007, and came to the SOS Children’s Villages as general secretary in January 2010 during the earthquake disaster in Haiti.
“Knowing that every dollar we collected altered a child’s life, was a great feeling- it’s really great to be working with such dedicated and professional colleagues.”
One of her main tasks is to talk about the positive impact of CSR on businesses.
“Companies are investing strategically in CSR is tomorrow’s winners. Today the CSR issue not driven by the media, but by employees and customers.
Here you find the whole article for those of you who read Swedish.
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