We all know the masses of people search, find and follow their favorite topics of information online. It’s no secret that talents since long gave up on old time job boards and refuse to fill in complicated forms just to…

  In order to build your social strategy and stand ready for scaling it, I recommend the video below in order for a deeper view and perspective on this post of mine:   What is highly interesting, is that most…

It is indeed a mess to stand out online as employer. Especially since the old fashioned thinking of “the more applications we get the better” is starting to become obsolete. When asking the larger organizations in the Nordic market it is…

TweetThe battle has begun some said a year ago in regard to Facebook and Google. As of late it has escalated, everything is about the war of the user. It used to be about owning the user’s choice of start page, traffic and choice of web browser. To some extent that is still viable but [...]

Following up on my earlier thoughts “Using Social media to listen” after our event Digital Landscape. I left off with the question; “So..how do you really tap into the potential of your employees but still keep a healthy level of company brand and policy?” Our intrapreneurs may be the way forward. In my opinion, a great [...]

Interesting points made in Digital Landscape is how to relate to your forum where you actually meet your consumers, brand ambassadors, potential innovators or marketers. One fundamental statement was: listen. The advice was to really listen on two levels; – The first one is on trend or statistical level. What is being said about you as a company [...]

Among a number of interesting topics Social Media was one of them. Aspects such as personal or private possibilities and impact, professional company opportunities and future development were discussed. On the professional side it boils down to a few core factors or possibilities;  Company Brands: Brand Perception is becoming less manageable through only the traditional brand strategies. Whether you [...]

Ulf Ekberg tells the story of how their newly released record was created through social media in an interview with Cybercom. See it all below: [youtube]http://www.youtube.com/watch?v=-6TeCVoBVGs[/youtube]

Ulf Ekberg of  Ace of Base is telling us about the new way to make money as a music artist. Social media makes the artists much more independent.  You are not in the hands of the record companies in the same way as you used to. The business model of today is putting out your music [...]